The capacity of blogosphere in the framework of constructing the image of the future among youth

Introduction. The study of the role blogosphere in shaping values and meanings young people is a relevant little-studied aspect virtual network communications. today has become an integral part digital culture mass media. It penetrated into all spheres human life sought-after resource for people. Today, blog platforms are not only serious tool presenting individual collective self-consciousness, but also means re/forming ideas, attitudes, value orientations both at level public consciousness. aim article to capacity its socio-cultural value-semantic space people, which influence formation image future (individual, collective). Materials methods. Russian international publications periodical peer-reviewed journals served as materials. Research method: theoretical analysis modern approaches various social sciences. results. shown that opinion leaders demonstrate negative forms self-expression selfpresentation construct complex destructive controversial future. blogger's audience: 1) actively observes different models future; 2) evaluates presented models; 3) correlates personal images with leader other participants; 4) majority audience accepts or demonstrates acceptance model. research outcomes indicate who prefer receive kinds information from bloggers (not media) trust content more motivated take specific actions after viewing content. Discussion conclusion. An huge educational potential, point view psychology, it remains area. importance further due to: transformation consciousness, intensification crisis manifestations consciousness against backdrop changes on global scale life; increase Internet activity, demonstrated by environment; need create tools contribute competencies among allowing them resist (including leaders) their introduction systems. Keywords: blogosphere, leader, youth, future,